Brewing Up Some History #memorylane

97280015

I was shifting some post wedding stuff and realised we still had a fair bit of beer. Made me a bit nostalgic and I mentioned this to a couple of chaps on a walk. That led to a discussion on the state of British brewing, the demise of the pub and a philosophical ‘whither ale’ debate.

It reminded me of this post and I thought I’d redo it, somewhat updated, in case it might interest anyone.

Dad loved a pint. Bitter not lager. What we today know as real or cask ale not what I grew up understanding to be pisswater, aka keg beer. For a full explanation of the difference, click here. Just know that, back in the 60s and 70s keg was a dirty dirty word when applied to beer.

Post WW2 the already huge brewery companies consolidated even more, retaining massive pub estates which were ‘tied’. That meant that the only beer, and indeed pretty much all drinks and food that the publican could sell were dictated by the Brewery – most especially the  beer  and all other alcoholic drinks. It was a captive market. Breweries wanted these monopolies to continue; they hardly ever sold a pub and never to a rival.

This urge to control was helped by the fact that the number of pubs was limited by the licensing laws. These had to have on-licences – a permit to sell alcohol for consumption on the premises – and were gold dust. These were granted to the individual that ran the pub but he or she could only get the licence with the brewery’s support.

Licensing the sale and consumption of alcohol, regulating the hours of opening, these were all measures to try and stop excessive alcohol use and abuse.

Beer-street-and-Gin-lane

Hogarth, in 1751, famously painted Beer Street and Gin Lane to represent this debauched side to London, indeed English city, life and these licensing controls were the inevitable culmination of society wanting to effect control and the  establishment’s attempts to prevent these scences becoming the norm.

The consequence was that the breweries decided on the type and quality of beer sold. Of course they wanted beer that lasted, was  of consistent quality and easy to transport and store – cask ale is still ‘live’ in the barrel, difficult to transport and store and goes off quickly if exposed to the air. Therefore they developed pisswater, sorry keg beer which answered all of the above (erm, when I say ‘quality, that doesn’t connote high quality, just uniform). Dad loathed it but there was little to no choice.

I think one of the earliest jokes I heard to include the ‘f’ word involved keg beer. One brand of this type, a large seller in the 1960s, was from Watneys Brewery called ‘Red Barrel’.

The joke?

What is the similarity between Red Barrel and making love in a punt?

They’re both f*****g close to water.

A protest group, probably one of the first if not the first consumer protest group, emerged. The Campaign for Real Ale or CAMRA as it became known.

Through the seventies and into the 80s Camera pursued a dogged rearguard to try and force the return of more and more cask conditioned or real ale. What today are called micro breweries began to emerge. But everything was still small scale.

You see, the unintended consequence of trying to control a national descent into alcoholism – the licensing laws – created a tight constrained market and the conditions for an oligopoly of six enormous brewers/pub owners – Courage, Grand Metropolitan, Whitbread, Allied, Bass and Scottish and Newcastle. And that led to the consumers being ignored.

97180005
Mum was partial to a noggin, too

Each brewer owned thousands of pubs; they rarely sold if ever closed them (because that meant a lost licence). Cross-subsidies kept unprofitable pubs trading and Britain became famous for its cosy country pubs – every town, every village having a disproportionate number – but at a price.

It couldn’t continue and it required a brash Australian and a dogmatic hater of vested interests to end this state of affairs. John Elliott, the man behind the global rise of Fosters lager through his company Elders IXL and Margaret Thatcher made strange bedfellows. They had very different motivations – a desire for self aggrandisement and profit on the side of Elliott and a distrust of embedded power elites and monopolistic business practices in the case of Thatcher (she didn’t just bash the Unions). She introduced the Beer Orders  in 1989 under which the tie between the brewer and the pub was fundamentally undermined; he created the first bespoke Pub owning company (jointly with Grand Metropolitan, called Inntrepreneur Estates) that decoupled the property value from the value of the beer tie (thus ending the cross subsidies in his group, Courage and that of Grand Metropolitan’s estate, between them owners of some 13,000 pubs). I played a small part in this having worked for Courage from the moment Elders bought the company off Imperial Group in 1984, until the successful creation of Inntrepreneur Estates in the early 90s. That was some few years…

Every pub owned by a large group had to sell a cask conditioned beer and have a guest beer if the tie was retained and only 2000 pubs could be tied anyway. As we entered the 1990s the Berlin Wall fell and the Euro project began, but the most visible impact, here in the UK, of the changes wrought in 1989 was the demise of a multitude of British pubs. Cross subsidies no longer made sense and the unprofitable inns were sold off to these new pub owning companies. It was another unintended consequence and one that changed the face of many towns and villages fundamentally.

P1030204
And the Financial Consultant follows where his grandfather led

When I moved to Herne Hill in 1985 the Camra pressure was beginning to tell in London. One early exploiter of this pressure was Dave Bruce, a brewing entrepreneur with a passion for good beer. In the 1970s he began his own brewery – Bruce’s Brewery – to brew cask ale and started to buy up  tatty pubs in South and West London that even the resistant brewers didn’t want to keep. He launched his Firkin brand of ales, many of which were brewed in situ (thus avoiding the transportation issues) . His pubs, which had a spit and sawdust olde worlde charm, proved extremely popular. They became the model for micro-breweries today. Each one was called the Something and Firkin – Goose, Flounder etc. The one above Denmark Hill station where I caught the train every day was the Phoenix and Firkin (an appropriate name this since the pub was housed in the rebuilt ticket hall that had burnt down). There was a super strength beer deliciously called Dogbolter – believe me this was not a session drink; I’d not given up alcohol quite yet. Best of all the bar staff wore T shirts with the best branded slogan I’ve seen:

Phoenix my pint I’ll Firkin thump him

We have moved on from Red Barrel in oh so many ways. Dad would have mourned the loss of some pubs but would have loved the microbrewery and all that comes with it. Once again that great British invention, the pint of ale is something of which even a teetotaller like me can be proud.

About TanGental

My name is Geoff Le Pard. Once I was a lawyer; now I am a writer. I've published several books: a four book series following Harry Spittle as he grows from hapless student to hapless partner in a London law firm; four others in different genres; a book of poetry; four anthologies of short fiction; and a memoir of my mother. I have several more in the pipeline. I have been blogging regularly since 2014, on topic as diverse as: poetry based on famous poems; memories from my life; my garden; my dog; a whole variety of short fiction; my attempts at baking and food; travel and the consequent disasters; theatre, film and book reviews; and the occasional thought piece. Mostly it is whatever takes my fancy. I avoid politics, mostly, and religion, always. I don't mean to upset anyone but if I do, well, sorry and I suggest you go elsewhere. These are my thoughts and no one else is to blame. If you want to nab anything I post, please acknowledge where it came from.
This entry was posted in miscellany, thought piece and tagged , , , , . Bookmark the permalink.

16 Responses to Brewing Up Some History #memorylane

  1. Thank you for sharing these very lovely memories, and the interesting history of brewing and beer in Britain. Its needless to say, here in Bavaria they are also swearing on beer. Its a tradition, and saves the somehow monopolistic conservative politicans their seats. 😉 Have a nice weekend ahead. xx Michael

    Liked by 1 person

  2. noelleg44 says:

    A governmental Carrie Nation! Look her up! We have some great microbreweries here as well. Thanks for the history lesson.!

    Liked by 1 person

  3. gordon759 says:

    I actually like the fact that the modern licensing laws were drawn up during the First World War. Too much alcohol was seen as bad for the workers.
    Coming to work with a hangover is bad enough.
    Coming to work in a munitions factory with a hangover, can be problematic. Dropping a jar of nitro-glycerine is perhaps the ultimate hangover cure.

    Liked by 1 person

  4. petespringerauthor says:

    One of life’s simple pleasures. I’m looking forward to having a cold one with my son later today.

    Liked by 1 person

  5. I read this again and enjoyed it again. Since I am an ale drinker who has been known to call some beers “carbonated defrost” I appreciate your dad’s taste. My current brand is VooDoo Ranger.

    Liked by 1 person

  6. This still holds good. Your Dad knew a good brew

    Liked by 1 person

  7. This is very interesting, Geoff. I learned a lot of new information here.

    Liked by 1 person

If you would like to reply please do so here

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.